Senior CRM Manager (Remote)

About this role

M-KOPA Nigeria is hiring aSenior CRM Manager to join its Product Growth team. The role is fully remote within specified time zones and focuses on ownership of two core growth pods in the first year, with a path to pod leadership. The successful candidate will drive conversion and lifecycle activities to convert customers into high-value, financially included users across multiple markets. The position involves working within a CLV engine and coordinating campaigns across channels to improve key metrics in Repeat Phones and Digital Lending, with a plan to transition into Lifecycle later. The employer operates a fintech platform offering pay-as-you-go solar and other credit-enabled products across Africa and emphasises hands-on ownership and rapid progression.

What you would do

• Own and manage reactivation and upgrade campaigns in CleverTap for Repeat Phones
• Collaborate with Growth Lead to identify opportunities and make actionable decisions
• Partner with Digital Lending lead to understand end-to-end cash loan growth and take ownership
• Lead Digital Lending campaigns for a defined period
• Transition to Lifecycle and contribute to the Lifecycle pod full-time
• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap
• Track funnel performance and highlight drop-offs to the pod lead
• Run structured experiments with clear hypotheses for different variables
• Document successful approaches into playbooks for repeat use
• Maintain data quality and accurate campaign tracking for leadership review

What they are asking for

• 5+ years in growth, performance, or lifecycle marketing
• Experience in fintech, telco, or e-commerce with hands-on ownership of campaigns or pods
• Ability to make strategic calls and drive pod outcomes
• Hands-on fluency with CRM platforms (e.g., CleverTap, Braze)
• Strong analytical skills to read funnels or cohorts
• Comfort working in a remote, multi-market environment
• Ability to work across two pods and contribute to a third decision point by mid-year
• Demonstrated ability to build trust with senior stakeholders

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