Senior CRM Manager (Remote)

About this role

M-KOPA Nigeria is seeking a Senior CRM Manager to join its product growth team. The role is full-time and remote, with the Lagos base noted and activity across multiple markets. The new hire will initially lead two core growth pods, gaining ownership and fast progression toward pod leadership, and later transition into Lifecycle and Digital Lending pods. The position focuses on driving conversion, lifecycle marketing, and multi-channel campaigns to convert customers and expand financial inclusion. The candidate will work within a data-driven environment using CRM tools to run experiments, track metrics, and build scalable playbooks.

What you would do

• Own and drive campaigns across two growth pods in the first year to achieve pod goals
• Move into the Lifecycle pod in the second half of the year and shape its strategy
• Carry primary responsibility for Digital Lending during Phase 3 and collaborate with the Repeat Phones lead
• Manage reactivation and upgrade campaigns in Repeat Phones and collaborate with Growth Lead
• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap
• Run structured experiments with clear hypotheses on creative, audience, incentives, or timing
• Track funnel performance and identify drop-off points for the pod lead
• Maintain data quality and campaign tracking for leadership trust
• Document successful playbooks for future use
• Influence key metrics such as reactivation rate, upgrade conversion, approval-to-disbursement rate

What they are asking for

• 5+ years in growth, performance, or lifecycle marketing
• Experience in fintech, telco, or e-commerce with ownership of campaign or pod outcomes
• Hands-on fluency in CRM platforms like CleverTap or Braze
• Ability to read funnels or cohorts and operate across two pods
• Strong stakeholder management and ability to build trust with senior leads
• Ambition for pod leadership and willingness to take ownership
• Comfort with ambiguity and ability to adapt to multiple phases of growth
• Excellent data-driven decision making and access to structured experimentation
• Ability to work across markets including Kenya, Nigeria, Uganda, Ghana
• Bachelor's degree or equivalent experience (implied by professional level)

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