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Senior CRM Manager
About this role
M-KOPA is seeking a Senior CRM Manager to drive multi-channel lifecycle and conversion efforts in its Growth team. The role involves owning two core growth pods initially, with a path to leadership in a pod-driven structure, and eventually transitioning to a Lifecycle focus. The position emphasises hands-on ownership of campaigns, experiments, and analytics within a CLV-driven fintech environment serving multiple African markets. It offers a clearly defined progression through Repeat Phones, Digital Lending, and Lifecycle phases, with reporting to the Lifecycle CRM Lead in the later stage. The employer operates a remote-friendly setup across UTC time zones and collaborates with teams in the UK, Europe, and Africa, backed by development programmes and flexible policies.
What you would do
- Own reactivation and upgrade campaigns in CleverTap for Repeat Phones.
- Collaborate with the Growth Lead to identify opportunities and drive results.
- Learn and implement end-to-end growth for Digital Lending before taking ownership.
- Carry primary responsibility for Digital Lending for a defined period.
- Join and contribute to the Lifecycle pod full-time in the second half of next year.
- Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app).
- Track funnel performance and identify drop-offs for the pod lead.
- Run structured experiments with clear hypotheses (creative, audience, incentive, timing).
- Document learnings into playbooks for future use.
- Maintain high data quality and accurate campaign tracking for leadership review.
What they are asking for
- 5+ years in growth, performance, or lifecycle marketing, preferably in fintech, telco, or e-commerce.
- Experience with owning campaign or pod outcomes, not just participation.
- Ability to lead and make strategic calls across two pods and into a third.
- Hands-on fluency with CRM platforms (e.g., CleverTap, Braze) and funnel analysis.
- Comfort with ambiguity and ability to build trust with senior stakeholders across pods.
- Willingness to work across two pods with a defined progression plan.
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