Senior Brand Manager, Rum & Liquor

About this role

Guinness Nigeria Plc in Lagos is recruiting for a full-time Senior Brand Manager, Rum & Liquor. The role owns assigned brand(s), drives brand growth and market performance, and manages the end-to-end consumer journey. It requires a marketing or related degree with 4 to 7 years of FMCG or marketing experience.

What you would do

• Own assigned brand(s) and drive growth, market performance and the consumer journey.
• Translate consumer, shopper and cultural insights into activation and commercial results.
• Adapt global campaigns and brand assets for Africa Partner Markets with cultural relevance.
• Manage brand governance to ensure compliance with global standards and policies.
• Collaborate with market teams and cross-functional partners to execute campaigns and launches.
• Track performance and manage brand budgets to maximise efficiency and ROI.

What they are asking for

• Degree in Marketing, Business or related discipline.
• Typically 4 to 7 years of marketing, commercial or FMCG experience.
• Proven track record delivering integrated campaigns and business results.
• Strong stakeholder management and project leadership skills.
• Ability to deliver brand P&L, growth, market share, brand health and ROI objectives.
• Experience supporting the development and execution of annual brand plans aligned with global and regional brand strategies.

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