Senior Brand Manager Rum & Liquor

About this role

Senior Brand Manager for rum and liquor based in Lagos. You will own the assigned brand(s), drive growth, market performance and the end-to-end consumer journey, and translate insights into activation and commercial results. You will adapt global campaigns for Africa Partner Markets and deliver activations that recruit, penetrate, engage and build loyalty.

What you would do

• Own the P&L, growth targets, market share, brand health and ROI for assigned rum brands and portfolio segments.
• Develop and execute annual brand plans aligned with global and regional strategies.
• Lead the end-to-end consumer and shopper journey and translate campaigns into locally relevant activations with partners.
• Adapt global creative campaigns and assets for Africa Partner Markets, ensuring cultural relevance and executional excellence.
• Ensure brand governance across Partner Markets by ensuring compliance with global brand standards, visual identity systems and responsible marketing policies.
• Manage agency partners and delivery workflows to ensure timely, cost-effective and high-quality marketing assets.

What they are asking for

• Degree in Marketing, Business or related discipline.
• Typically 4-7 years of marketing, commercial or FMCG experience.
• Proven track record delivering integrated campaigns and business results.
• Strong stakeholder management and project leadership skills.

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