All jobs
Senior Brand Manager
About this role
Dangote Group in Lagos seeks a Senior Brand Manager to lead the growth strategy for Dangote Seasoning. The role involves developing and executing brand plans to boost volume, revenue, market share and brand equity in Nigeria’s FMCG market. The position requires collaboration with multiple internal functions and management of agencies and campaigns. It targets experienced professionals with a strong background in brand management within FMCG, preferably in food or seasoning. The employer focuses on local manufacturing, broad business interests, and sustained growth across its diverse operations.
What you would do
- Develop and execute brand and portfolio strategies aligned with growth objectives
- Lead annual brand planning, marketing budgets, demand forecasting and performance monitoring
- Drive brand awareness, equity, consideration and market penetration
- Lead product innovation, renovation, development and commercialisation
- Develop pricing, pack architecture and promotional strategies
- Plan and execute integrated marketing campaigns across channels
- Analyse consumer insights, market trends and competitor activities
- Collaborate with Sales, R&D, Operations, Finance and Supply Chain
- Manage marketing agencies, brand assets and campaign execution
- Monitor marketing effectiveness and ROI with corrective actions
What they are asking for
- Bachelor's Degree in Marketing, Business Administration, Economics, Communications or related discipline
- MBA or relevant postgraduate qualification is an added advantage
- Professional marketing qualification such as CIM or equivalent desirable
- 8-10 years' progressive experience in brand management, marketing or commercial roles
- At least 3 years in a senior brand management capacity
- Experience in FMCG, preferably in food, seasoning or high-volume consumer goods
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.