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Senior Brand Manager
About this role
Dangote Industries Limited in Lagos is seeking a Senior Brand Manager to lead the growth of Dangote Seasoning. The role focuses on developing and executing brand strategies to boost volume, revenue, market share, consumer penetration and brand equity in Nigeria’s FMCG market. The successful candidate will manage product innovation, integrated marketing campaigns, pricing and promotions, and collaborate with various internal teams to meet business objectives.
What you would do
- Lead product innovation, renovation, development and commercialisation.
- Develop and execute brand and portfolio strategies aligned with growth objectives.
- Plan and run integrated marketing campaigns across digital, media, trade, experiential and consumer channels.
- Develop pricing, pack architecture and promotional strategies to enhance competitiveness and profitability.
- Monitor marketing effectiveness and ROI, implementing corrective actions.
- Drive brand awareness, equity, consideration, mental availability and market penetration.
- Lead annual brand planning, marketing budgets, demand forecasting and performance monitoring.
- Collaborate with Sales, R&D, Operations, Finance and Supply Chain to achieve objectives.
- Manage marketing agencies, brand assets and campaign execution with cost efficiency and regulatory compliance.
- Analyse consumer insights, market trends, competitors and brand performance to identify growth opportunities.
What they are asking for
- Experience in FMCG, preferably in food, seasoning or other high-volume consumer goods categories.
- A relevant professional marketing qualification (e.g., CIM) is desirable.
- 8–10 years’ progressive experience in brand management, marketing or commercial roles, including at least 3 years in a senior brand management capacity.
- Bachelor’s Degree in Marketing, Business Administration, Economics, Communications or related discipline.
- MBA or postgraduate qualification is an added advantage.
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