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SBP Sales Supervisor - Lekki Ajah
About this role
The role is for a SBP Sales Supervisor for the Lekki Ajah area in Lagos, focused on growing and managing Lush Hair's Strategic Business Partner network within the assigned territory. The position entails onboarding, activating and driving sales with SBPs, ensuring product availability, campaign execution and retention, while meeting agreed commercial targets. The supervisor serves as a liaison between Lush Hair and SBPs and works with sales and marketing to convert brand initiatives into measurable sales and consumer engagement. The employer is Lucky Fibres Limited, which markets Lush Hair premium hair extensions.
What you would do
- Manage and drive SBP sales performance to meet monthly targets with a 60% dry hair and 40% wet hair sales split.
- Monitor and update sales performance data daily.
- Identify opportunities to increase average order value and purchase frequency.
- Drive sales across priority Lush Hair SKUs and ensure proper product mix.
- Maintain strong relationships with current SBPs and onboard qualified new SBPs in strategic locations.
- Develop plans to move high-potential SBPs into higher performance segments.
- Ensure effective execution of SBP promotions, campaigns and activations.
- Monitor point-of-sale material deployment and brand visibility at SBP locations.
- Ensure SBPs are adequately stocked ahead of key campaigns and demand periods.
- Maintain and share data on SBPs, including sales, orders, stock levels and activation participation, and provide weekly updates and monthly reviews.
What they are asking for
- Experience in sales supervision or partner/network management within consumer brands (preferred).
- Ability to drive sales targets and manage performance metrics.
- Strong relationship management skills with external partners (SBPs).
- Organisational ability to maintain databases and provide regular performance updates.
- Clear understanding of promotions, campaigns and activation processes.
- Analytical skills to track stock, SKU performance and competition data.
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