SBP Sales Supervisor - Ipaja Ayobo

About this role

The role is for a SBP Sales Supervisor overseeing the Strategic Business Partner network for Lush Hair within the assigned territory. It involves managing the end-to-end SBP relationship, from onboarding to activation, driving sales growth, ensuring product availability, and executing campaigns while meeting agreed targets. The supervisor acts as a key link between Lush Hair and SBPs and collaborates with sales and marketing to convert brand initiatives into sales and consumer engagement. The position focuses on driving SBP sales performance, growing the SBP network, and ensuring activation, visibility, and accurate data reporting. The role is based in Lagos and targets the Ipaja Ayobo area within the SBP framework.

What you would do

• Drive monthly SBP sales targets with split focus on 60% Dry hair and 40% Wet hair products.
• Monitor and update sales performance data daily.
• Identify opportunities to increase average order value and purchase frequency.
• Promote priority Lush Hair SKUs and optimise product mix within SBPs.
• Maintain strong relationships with existing SBPs and onboard qualified new SBPs in strategic locations.
• Develop plans to move high-potential SBPs to higher performance levels.
• Ensure effective execution of promotions, campaigns and activations at SBP locations.
• Monitor POSM deployment and brand visibility in SBP sites.
• Ensure SBPs are adequately stocked ahead of key campaigns and demand periods.
• Maintain an up-to-date database of all SBPs in the area and provide regular performance reports.

What they are asking for

• Experience in sales supervision or channel management, preferably with SBPs or similar partner networks.
• Ability to manage relationships and onboarding processes with external partners.
• Strong data tracking and reporting skills, with regular performance reviews.
• Knowledge of promotional planning and execution, including POSM and activations.
• Excellent organisational and communication skills, with the ability to work with marketing and sales teams.
• Familiarity with forecasting, stock management and route-to-market concepts.
• Proven track record of driving sales growth and improving key metrics.
• Ability to operate in Lagos, with understanding of local market dynamics.
• Result-oriented mindset with ability to meet targets.

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