SBP Sales Supervisor - Ikorodu

About this role

The role is for a SBP Sales Supervisor in Ikorodu, Lagos, to manage and grow Lush Hair’s Strategic Business Partner network within the assigned territory. The supervisor will handle end-to-end SBP relationships from onboarding to activation, sales growth, product availability, campaigns and retention, while ensuring targets are met. They will act as a link between Lush Hair and SBPs and collaborate with sales and marketing to translate brand initiatives into sales and consumer engagement. The position focuses on driving SBP sales performance, growing the network, activating promotions, and managing data and performance. It involves prioritising key SKUs, maintaining stock ahead of campaigns and providing regular performance updates.

What you would do

• Drive monthly SBP sales targets with a split emphasis on 60% dry hair and 40% wet hair.
• Monitor sales performance and update data daily.
• Identify opportunities to increase average order value and purchase frequency.
• Promote and balance product mix across priority Lush Hair SKUs.
• Maintain strong relationships with existing SBPs and onboard new, qualified SBPs in strategic locations.
• Develop plans to move high-potential SBPs to higher performance levels.
• Ensure effective execution of SBP promotions, campaigns and activations.
• Monitor POSM deployment and brand visibility at SBP locations.
• Ensure SBPs are stocked ahead of key campaigns and demand periods.
• Maintain and share an updated SBP database, track sales, stock levels and activation participation, and provide regular performance updates.

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