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SBP Sales Supervisor - Ikeja
About this role
The role is for an SBP Sales Supervisor responsible for growing and managing the Strategic Business Partner network for Lush Hair in the assigned territory, with focus on onboarding, activation, sales performance, product availability and campaign execution. The position acts as a link between Lush Hair and SBPs and collaborates with sales and marketing to translate brand initiatives into sales and consumer engagement. It targets achieving agreed commercial metrics through SBP-driven activity. The supervisor works to drive performance with a split of 60% dry hair and 40% wet hair sales, and oversees promotions, visibility, stock readiness and data reporting. The job targets candidates in Lagos, specifically Ikeja, who can manage relationships and drive growth across priority SKUs and SBP locations.
What you would do
- Drive monthly SBP sales targets (60% dry hair, 40% wet hair).
- Monitor daily sales performance and update data regularly.
- Identify opportunities to increase average order value and purchase frequency.
- Drive sales across priority Lush Hair SKUs and ensure proper product mix.
- Maintain strong relationships with existing SBPs and onboard new qualified SBPs in strategic locations.
- Develop plans to move high-potential SBPs into higher performance tiers.
- Ensure SBP promotions, campaigns and activations are effectively executed.
- Monitor POSM deployment and brand visibility within SBP locations.
- Ensure SBPs are adequately stocked ahead of key campaigns and demand periods.
- Maintain an updated database of all SBPs in Ibadan (note: as per original; if Ibadan is incorrect for Ikeja, this may be adjusted) and provide weekly performance updates and monthly reviews.
What they are asking for
- Experience in sales supervision or a similar role managing partner networks.
- Strong relationship management and communication skills.
- Ability to analyse performance data and generate insights.
- Familiarity with promotions, activations, and demand planning.
- Understanding of retail or distribution channels and SBP models.
- Proven track record of meeting or exceeding sales targets.
- Ability to work with cross-functional teams in sales and marketing.
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