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SBP Sales Supervisor - Alimosho
About this role
The role is for a Sales Supervisor overseeing the Strategic Business Partner SBP network for Lush Hair in the Lagos area, with a focus on driving commercial performance, growth, and SBP relationship management. It covers onboarding, activation, sales growth, product availability, campaigns, and retention to meet agreed targets. The supervisor works closely with the sales and marketing teams to translate brand initiatives into measurable sales and consumer engagement. The position targets optimisation across SBP sales in the assigned territory and requires managing the end-to-end SBP lifecycle. It involves collaboration with internal teams to ensure promotions and visibility are effectively executed.
What you would do
- Drive monthly SBP sales targets with a 60% Dry Hair and 40% Wet Hair split.
- Monitor sales performance and update data daily.
- Identify opportunities to increase average order value and purchase frequency.
- Drive sales across priority Lush Hair SKUs and maintain product mix.
- Maintain strong relationships with existing SBPs and onboard new qualified SBPs in strategic locations.
- Develop plans to move high-potential SBPs into higher performance levels.
- Ensure effective execution of SBP promotions, campaigns and activations.
- Monitor POSM deployment and brand visibility within SBP locations.
- Ensure SBPs are adequately stocked before key campaigns and demand periods.
- Maintain and share a database of SBPs, track sales, stock levels and activation participation, and provide regular performance updates.
What they are asking for
- Experience in sales supervision or account management, preferably in consumer goods or hair/beauty sectors.
- Ability to manage partnerships with external partners (SBPs) and coordinate cross-functional activities.
- Strong data tracking, reporting and performance review skills.
- Excellent relationship-building and communication skills.
- Ability to manage stock, demand planning and activation timelines.
- Knowledge of Lagos market and SBP networks is desirable.
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