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Sales Representative (IVD Industry)
About this role
Laboria Limited, a merged player in the IVD sector, is looking for Sales Representatives to cover Lagos, Port Harcourt and Benin City. The role targets professionals with experience in the in vitro diagnostics or medical diagnostics industry. The company operates across the South-South and South-West regions and seeks individuals to grow its market presence by selling IVD products, medical equipment and reagents. Responsibilities include driving sales, building relationships with hospitals, laboratories and distributors, identifying new opportunities, meeting sales targets, delivering product presentations and training, and providing sales reports and market feedback. Candidates should be based in or willing to relocate to the specified cities and be prepared to travel within the territory.
What you would do
- Drive sales of IVD products, medical equipment and reagents in the assigned territory.
- Develop and maintain relationships with hospitals, laboratories, distributors and other stakeholders.
- Identify new business opportunities and expand market coverage.
- Meet and exceed sales targets.
- Conduct product presentations, demonstrations and training sessions as required.
- Submit regular sales reports, market feedback and competitor insights.
- Ensure effective customer follow-up, satisfaction and account management.
What they are asking for
- Minimum of 3 years' sales experience, preferably in the IVD or medical diagnostics industry.
- Must reside in or be based in Lagos, Port Harcourt, or Benin City.
- Knowledge of laboratory products, medical equipment and reagents is an added advantage.
- Excellent communication, negotiation and relationship management skills.
- Self-driven, target-oriented and able to work with minimal supervision.
- Willingness to travel within the assigned territory and surrounding areas.
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