Sales Representative – IVD Industry

About this role

A Sales Representative is sought to drive sales and market penetration of In Vitro Diagnostics products, laboratory equipment and reagents in the South-South and South-West regions. The role focuses on building relationships with hospitals, diagnostic laboratories and distributors, identifying new business opportunities and achieving sales targets. The employer provides IVD and related services across Europe and Africa, with head offices in London and Lagos. The position involves travel within the specified regions to support sales activities and expand market coverage. The vacancy targets candidates with relevant sales experience and a willingness to travel and develop business in the Nigerian market.

What you would do

• Promote and sell IVD products, laboratory equipment and reagents in the assigned regions.
• Develop and maintain relationships with hospitals, diagnostic laboratories, distributors and other stakeholders.
• Identify new business opportunities and expand the customer base and market presence.
• Achieve or exceed sales targets and contribute to business growth.
• Conduct product presentations, demonstrations and customer training as required.
• Provide timely sales reports, market intelligence, customer feedback and competitor insights.
• Follow up on sales leads and customer enquiries to improve conversion rates.
• Maintain existing accounts and seek opportunities for repeat business.
• Monitor market trends and customer needs to identify promotion opportunities.
• Travel within the South-South and South-West regions to visit customers and support sales activities.

What they are asking for

• Minimum of 3 years of sales experience, preferably in IVD, medical diagnostics or laboratory equipment.
• Must reside in Edo State (preferably Benin City), Lagos or Port Harcourt.
• Knowledge of laboratory products, diagnostic equipment and reagents is an advantage.
• Proven ability to generate sales, develop relationships and meet targets.
• Excellent communication, negotiation, presentation and relationship management skills.
• Strong business development, prospecting and account management abilities.
• Self-motivated, target-driven and able to work independently with minimal supervision.
• Willingness and ability to travel across the South-South and South-West regions.

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