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Sales Representative (HoReCa)
About this role
The role is for a Sales Representative focused on the HoReCa sector in Lagos. It targets building relationships with hotels, restaurants, bars, cafés and similar outlets, identifying sales opportunities and meeting sales targets. The position is with Ascentech Services Limited, a human resource solutions provider based in Lagos. It involves driving sales, increasing brand visibility and managing key stakeholder relationships in the on-trade channel within the assigned territory.
What you would do
- Monitor sales performance and market trends
- Conduct regular outlet visits to build relationships and generate orders
- Follow up on customer orders, payments, and sales-related matters
- Ensure product placement, brand visibility and availability in outlets
- Identify and develop new business opportunities across relevant outlets
- Maintain relationships with outlet owners, managers and purchasing officers
- Coordinate promotional activities and brand activations
- Drive sales and achieve targets in the on-trade channel and territory
- Prepare regular sales reports and update customer records
- Negotiate sales agreements and promotional opportunities in line with company policies
What they are asking for
- Willingness to travel within the territory and work weekends as required
- Experience selling to hotels, restaurants, bars, cafés or similar establishments is an advantage
- Minimum 2–3 years in sales, preferably in on-trade, hospitality, beverage, FMCG or related sectors
- Bachelor’s degree or HND in Business Administration, Marketing, Sales or related field
- Ability to prospect for new customers, manage a territory and achieve sales targets
- Strong communication, negotiation, relationship management and selling skills
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.