Sales & Marketing Lead (Food & Beverage)

About this role

Elvaridah is hiring a Sales & Marketing Lead (Food & Beverage) for Lagos. The role involves developing and executing a growth-focused sales and marketing strategy, growing revenue across walk-in, online orders, corporate gifting and event catering, and managing B2B relationships. It is suitable for a candidate with 4-6 years of sales and/or marketing experience, including at least 2 years in a leadership role.

What you would do

• Develop and execute a sales and marketing strategy aligned with growth targets.
• Grow revenue across all channels including walk-in, online orders, corporate gifting and event catering.
• Build and manage relationships with corporate clients, bulk buyers and institutional partners to drive B2B revenue.
• Oversee the brand’s social media presence, content calendar and digital campaigns; collaborate with the Digital Marketing Officer to keep campaigns on-brand and performance-driven.
• Identify and pursue new sales opportunities, partnerships and revenue streams; track and analyse sales and marketing performance metrics and report insights to management monthly.
• Represent the brand at events, activations and promotional opportunities; manage promotional pricing, discount structures and seasonal calendars.

What they are asking for

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 4-6 years of experience in sales and/or marketing, with at least 2 years in a lead or managerial capacity.
• Proven track record of driving measurable revenue growth through both digital and offline channels.
• Strong understanding of the Lagos consumer market and food/lifestyle brand landscape.
• Excellent communication, negotiation and presentation skills.
• Experience managing social media platforms and digital marketing campaigns.

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