Sales & Marketing Lead (FMCG)

About this role

Elvaridah is seeking a Sales and Marketing Lead to drive revenue growth and raise brand visibility for a premium food brand in Lagos. The role combines brand, strategy and sales execution, overseeing both online and offline sales channels and managing corporate relationships. The candidate will develop and implement a sales and marketing plan aligned with growth targets, and work with the digital team to ensure on-brand, performance-driven campaigns. The position involves representing the brand at events, managing pricing and promotional calendars, and pursuing new revenue opportunities. Experience in sales or marketing with leadership responsibilities and a good grasp of the Lagos consumer market are required.

What you would do

• Develop and execute a sales and marketing strategy aligned with growth targets.
• Manage revenue across walk-in, online orders, corporate gifting, and event catering channels.
• Build and manage relationships with corporate clients, bulk buyers, and institutional partners.
• Oversee the brand's social media presence, content calendar, and digital campaigns.
• Collaborate with the Digital Marketing Officer and content team to ensure campaigns are on-brand and performance-driven.
• Identify and pursue new sales opportunities, partnerships, and revenue streams.
• Track and analyse sales data and marketing metrics, reporting insights monthly.
• Represent the brand at events, activations, and promotional opportunities.
• Manage promotional pricing, discount structures, and seasonal campaigns.
• Coordinate with internal teams to ensure timely campaign delivery.

What they are asking for

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 4-6 years in sales and/or marketing, with at least 2 years in a lead or managerial role.
• Proven ability to drive revenue growth through digital and offline channels.
• Strong understanding of the Lagos consumer market and food/lifestyle brand landscape.
• Excellent communication, negotiation and presentation skills.
• Experience managing social media platforms and digital marketing campaigns.
• Highly organised with ability to manage multiple projects and deadlines.
• Nice to have: experience in food & beverage, FMCG or hospitality; existing Lagos corporate or event planner network; influencer marketing or brand collaboration experience; Canva or similar design tool proficiency.

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