Sales Manager - Traditional and Modern Trade

About this role

A Sales Manager is sought to drive growth across Traditional and Modern Trade channels in Lagos, managing dealer and distributor networks, acquiring new accounts, and achieving sales targets. The role involves guiding sales staff, expanding coverage, and building strong relationships with retailers and key accounts.

What you would do

• Achieve sales, distribution and profitability targets.
• Guide and support Sales Executives on territory coverage and market execution.
• Expand dealer, distributor and reseller networks.
• Increase market coverage, product availability and brand visibility.
• Negotiate pricing, promotions and commercial agreements.
• Prepare sales reports, forecasts and market intelligence for management.

What they are asking for

• Bachelor's degree in Business, Marketing or related field (preferred).
• 2–3 years of relevant sales experience in Traditional Trade, Modern Trade, Channel Sales or Business Development.
• Experience managing dealers, distributors, retailers or key accounts (an advantage).
• Strong negotiation, communication, presentation and relationship-management skills.
• Proficiency in Microsoft Office.
• Willingness to travel extensively.

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