Sales Manager (FMCG Experience Only)

About this role

The role is for a Sales Manager with FMCG experience, based in Kano and offered on a full-time basis. The employer, Careers Verified Limited, provides talent search and advisory services to organisations across multiple sectors, including FMCG. The Sales Manager will follow plans from the Regional Sales Manager, manage merchandising coverage, and drive product availability, distribution, and visibility in the territory. The position requires extensive FMCG sales leadership experience and relevant educational background. The appointee will be responsible for training staff, monitoring performance, and ensuring distributors represent the full product range at outlets.

What you would do

• Follow the journey plan developed by the Regional Sales Manager and report daily.
• Create and monitor the journey plan for merchandisers.
• Ensure product availability across all markets within the territory.
• Liaise with key distributors daily in the territory.
• Visit key distributors and liaise with sub-distributors and wholesalers in the territory.
• Grow wholesalers to sub-distributors and sub-distributors to key distributors.
• Ensure products are well displayed and send daily field pictures.
• Monitor stock depletion from key distributors to sub-distributors daily.
• Ensure stock distribution across major markets in the territory.
• Recruit new sub-distributors in smaller markets within the territory.

What they are asking for

• Minimum of HND in Business Administration, Marketing, or a related field.
• At least 10 years of relevant FMCG experience, with 5 years in a supervisor or managerial role.
• Proficiency in MS Office (e.g., Excel).
• Demonstrated ability to develop and implement sales strategies to achieve revenue, volume, and market-share targets.

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