About this role
The role is for a Sales Manager in Abuja, reporting to the Head of Operations. The job involves building and managing the route to market for JE Oil’s products, from factory to distributor, through to shelves in retail outlets. It covers launching the brand, developing distributor networks, and driving sales across both modern and traditional trade as the company scales from bulk to retail. The employer produces edible oils and is expanding its retail range, starting with groundnut oil. The position is a ground-floor opportunity with cross-functional collaboration with Operations and Finance.
What you would do
- Plan and run the product launch strategy.
- Define retail pricing, trade margins, promotions, and in-store activation.
- Monitor market and sales performance, report forecasts and pipeline updates.
- Sell in bulk prior to the retail launch and support wholesale sales.
- Recruit and lead sales representatives and merchandisers.
- Identify and open new markets, channels and opportunities.
- Negotiate commercial terms with key accounts and manage credit/collections.
- Develop and execute the sales strategy to hit revenue targets and acquire new customers.
- Identify, appoint and manage distributors, sub-distributors and wholesalers with clear territories and terms.
- Ensure alignment between supply and sales for timely order fulfilment and delivery.
What they are asking for
- Knowledge of the Nigerian market and experience with CRM or sales reporting tools.
- Willingness to travel regularly.
- Experience in B2B sales, distributor management and commercial negotiations across modern and traditional trade.
- Strong communication, analytical, negotiation and relationship management skills.
- Preference for FMCG, agro-allied, agricultural processing, edible oils or manufacturing experience.
- Track record of meeting/exceeding sales targets and acquiring new customers and distributors.
- Minimum 5 years of relevant sales experience; ideally 5–6+ years in FMCG with distributor network experience.
- Bachelor's degree in Business Administration, Marketing, Sales or related field.
- Advantageous: experience leading a sales team; edible oils or high-volume consumer goods; launching a new brand; familiarity with NAFDAC requirements.
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