About this role
The role is for a Sales Manager in Abuja for JE Oil, a fast-growing edible oil producer. The position involves building and managing the route to market, from factory to distributors to shelves in various retail outlets, and driving growth for the oil products. The employer seeks someone to develop distributor networks, secure listings, set targets, and lead a sales function as the business expands from bulk to retail. The company manufactures groundnut oil and plans to introduce additional oil products and a retail range. The role reports to the Head of Operations and requires coordinating with Operations and Finance to align supply with sales.
What you would do
- Identify and appoint distributors, sub-distributors and wholesalers across Nigeria with defined territories and targets.
- Develop and execute the sales strategy to achieve revenue and growth targets.
- Secure listings and visibility in supermarkets, retail chains, provision stores, wholesalers and open-market outlets.
- Set monthly targets for volume, revenue and outlet coverage and manage the sales pipeline and forecasts.
- Define retail pricing, trade margins, promotions and in-store activation for competitive positioning.
- Manage key accounts including negotiating terms, margins, credit and collections.
- Monitor market, competitor activity, pricing and trade trends; report forecasts and performance updates.
- Identify new markets, channels and opportunities for current and new oil products.
- Coordinate with Production, Operations and Finance to ensure timely order fulfilment and payment collection.
- Recruit and lead sales representatives and merchandisers as the business grows.
What they are asking for
- Bachelor's degree in Business Administration, Marketing, Sales or related field.
- Minimum of 5 years' relevant sales experience, preferably in a sales leadership role, with 5–6+ years in FMCG.
- Experience in building and managing distributor networks, and in B2B sales and distributor negotiations.
- Strong communication, analytical, negotiation and relationship management skills.
- Knowledge of the Nigerian market and familiarity with CRM or sales reporting tools.
- Willingness to travel regularly.
- Advantageous: experience in edible oils, food staples or similar high-volume consumer goods; launching a new brand; leading a sales team; familiarity with NAFDAC requirements.
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