About this role
A Sales Manager is needed to lead sales operations in Lagos, focusing on expanding distribution, acquiring new customers and driving revenue growth for a food manufacturing and distribution company. The role targets candidates with FMCG sales experience, strong knowledge of Lagos markets and a track record of achieving sales targets.
What you would do
- Identify and manage distributors, wholesalers, retailers, and B2B customers
- Monitor product distribution, orders and market penetration
- Conduct market visits, analyze competitors and identify new opportunities
- Expand market coverage and build a strong customer and distribution network in Lagos
- Build and maintain customer relationships to encourage repeat purchases
- Develop and execute sales strategies, set targets, track performance and report to management
What they are asking for
- Minimum 3–5 years of relevant FMCG sales experience
- Proven ability to drive revenue growth and achieve sales targets
- Strong negotiation, communication, leadership and reporting skills
- Experience in distributor acquisition and customer relationship management
- Knowledge of Lagos markets, distribution channels and trade networks
- Willingness to conduct regular field visits and supervise sales teams
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