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Sales Executive (Modern Trade)
About this role
SIMS Nigeria Limited is looking for a Modern Trade Sales Executive to grow sales in key retail accounts and organized trade channels. The role focuses on managing relationships with supermarkets, hypermarkets and chain stores, developing channel strategies, and improving product visibility to drive revenue. The company distributes electronics from brands including Samsung, Royal, Parsun and PowerMatic and operates branches across Nigeria. The successful candidate will work with internal teams to execute promotions and ensure customer satisfaction within the modern trade landscape.
What you would do
- Develop and execute sales strategies to grow revenue within the modern trade channel.
- Build and manage relationships with key retail accounts, buyers and category managers.
- Negotiate trading terms, promotions, shelf placement and visibility initiatives.
- Monitor sales performance, stock availability and market trends.
- Collaborate with internal teams to ensure smooth execution of promotions and account management.
What they are asking for
- Bachelor's degree in Business, Marketing or related field.
- 3-4 years' experience in a similar role.
- Proven experience in Modern Trade Sales, Key Account Management, FMCG Sales or Channel Development.
- Strong negotiation, relationship management and commercial acumen.
- Good understanding of organised retail and modern trade operations.
- Strong analytical, communication and reporting skills.
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