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Sales Executive (Modern Trade)
About this role
SIMS Nigeria Limited is seeking a Sales Executive for Modern Trade based in Ibadan. The role focuses on managing relationships with supermarkets, hypermarkets and chain stores, developing channel strategies, improving product visibility and driving revenue in the modern trade segment. The company operates in the consumer electronics space and represents brands such as Samsung, Panasonic and Philips, among others. The position is full-time and targets growth across key retail accounts and organized trade channels.
What you would do
- Build and manage relationships with key retail accounts, buyers and category managers
- Collaborate with internal teams to execute promotions, account management and ensure customer satisfaction
- Develop and implement sales strategies to grow revenue in the modern trade channel
- Monitor sales performance, stock availability and market trends to identify opportunities
- Negotiate trading terms, promotions, shelf placement and visibility initiatives to enhance brand presence
What they are asking for
- Understanding of organized retail and modern trade operations
- Strong analytical, communication and reporting skills
- Experience in Modern Trade Sales, Key Account Management, FMCG Sales or Channel Development
- Strong negotiation, relationship management and commercial acumen
- Bachelor’s degree in Business, Marketing or related field with 3-4 years of relevant experience
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