Sales Executive (Fine Bakery)

About this role

The role is for a proactive field sales professional to promote and sell bakery-related products to business buyers. It targets restaurants, hotels, cafes, caterers and other foodservice businesses, doing field visits, lead generation and relationship building to drive sales. The position is full-time and based in Lagos, with a focus on expanding the customer base and achieving sales targets. The employer is Ascentech Services Limited, a human resource solutions provider operating in Nigeria. The job is currently listed for Port Harcourt, Rivers, but the role description is for field sales of bakery products to business customers.

What you would do

• Monitor market trends, customer needs and competitor activities.
• Conduct regular field visits to generate leads and secure orders.
• Prepare reports on sales activities, customer visits and opportunities.
• Follow up on customer enquiries, orders and payments as needed.
• Build and maintain strong relationships to encourage repeat business.
• Identify and approach potential customers such as restaurants, hotels, cafes, and caterers.
• Promote bakery ingredients, baking supplies and related products.
• Achieve assigned sales targets and contribute to business growth.

What they are asking for

• Strong communication, negotiation and interpersonal skills.
• Experience in business-to-business sales and customer relationship management.
• Knowledge of the bakery, hospitality, food service or catering industry is an advantage.
• Ability to work independently, conduct regular field visits and meet sales targets.
• Proven ability to generate leads, acquire new customers and close sales.
• Minimum of 2 years of field sales experience, preferably in bakery ingredients, baking supplies, food products or related FMCG.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.