Sales Executive Alcoholic Beverages in a Growing Alcoholic Beverages Company - Jobtion Consulting

About this role

A field sales role based in Warri, Delta, focused on distributing and promoting an alcoholic beverages portfolio. The role targets venues such as bars, clubs, lounges, restaurants, hotels, and retailers to increase product availability, visibility and sell-through, with emphasis on nightlife and on-premise channels. The successful candidate will build trade relationships, drive activations and events, and ensure products move consistently at outlet level. It is suitable for commercially minded professionals who enjoy nightlife, events and on-premise business and can operate across the territory. Reports to the Zonal/Regional Commercial Lead and requires active field presence and outlet development.

What you would do

• Drive product availability, visibility, merchandising and execution standards across assigned outlets.
• Monitor competitor activities, pricing, promotions, visibility and market trends and provide market intelligence to management.
• Provide timely reports on sales performance, market activities, challenges, opportunities and competitor intelligence.
• Maintain records of sales activities, outlet coverage, customer development and market execution.
• Identify events, partnerships and activations to accelerate brand penetration and sales.
• Drive sales and distribution of the company\'s spirits and wine portfolio in the territory.
• Execute and support brand activations, product sampling, nightlife activities, promotions and trade initiatives.
• Develop and maintain relationships with distributors, wholesalers, retailers and key on-premise customers.
• Identify and open new outlets within nightlife, bars, lounges, clubs, restaurants and hotels.
• Drive sell-in and sell-out, ensuring outlets convert to consumer sales and repeat orders.

What they are asking for

• 2–5 years of relevant sales experience in FMCG, alcoholic beverages, spirits or wines, HoReCa or related categories.
• Willingness to spend significant time in the field across the territory.
• Experience in field sales, territory management and outlet development.
• Strong commercial awareness and ability to identify and convert sales opportunities.
• Strong selling, negotiation and relationship-management skills.
• Excellent communication and interpersonal skills.
• High energy, confidence and ability to engage with outlet owners and trade decision-makers.
• Strong understanding of Warri market and nightlife/on-premise ecosystem (preferred).
• Experience working with bars, clubs, lounges, restaurants, hotels, retailers or other trade channels.
• Bachelor\'s degree in Business, Marketing, Economics or related discipline.

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