Sales Executive – Alcoholic Beverages

About this role

A field sales role for a commercially minded professional focused on nightlife and on-premise channels. Based in Delta, the position involves growing distribution, visibility and sell-through for spirits and wine across bars, clubs, lounges, restaurants, hotels and related trade channels. The role emphasizes building relationships with distributors, retailers and on-premise customers, opening new outlets, and driving brand activation and trade promotions. The employer is Jobtion Consulting, a Nigerian human capital and workforce solutions firm with services in HR advisory, recruitment and learning programs.

What you would do

• Drive sales and distribution of the spirits and wine portfolio in the assigned territory.
• Develop and maintain relationships with distributors, wholesalers, retailers and key on-premise customers.
• Identify and open new outlets within nightlife, bar, lounge, club, restaurant and hotel channels.
• Ensure product availability, visibility and merchandising across outlets.
• Drive sell-in and sell-out and convert outlet placements into consumer sales and repeat orders.
• Conduct regular outlet visits and maintain territory coverage.
• Support brand activations, product sampling, nightlife activities, promotions and trade initiatives.
• Build relationships with outlet owners, managers, bartenders, waiters, promoters and key influencers in nightlife.
• Identify opportunities for events, partnerships and activations to accelerate brand penetration and sales.
• Monitor competitor activities, pricing and market trends and report intelligence to management.

What they are asking for

• Bachelor’s degree in Business, Marketing, Economics or a related discipline.
• 2–5 years of relevant sales experience in FMCG, alcoholic beverages, spirits/wines, HoReCa or related categories.
• Experience in field sales, territory management and outlet development.
• Understanding of the Warri market and nightlife/on-premise ecosystem is preferred.
• Experience working with bars, clubs, lounges, restaurants, hotels, supermarkets, wholesalers or similar channels.
• Proven ability to grow distribution, open new outlets and drive sales.
• Strong selling, negotiation and relationship-management skills.
• Excellent communication and interpersonal skills; high energy and confidence.
• Ability to engage with outlet owners and trade decision-makers and to work independently in the field.

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