Sales Executive Alcoholic Beverages

About this role

A growing alcoholic beverages company is seeking a Sales Executive to drive distribution, visibility and sell-through in Warri, Delta. The role focuses on nightlife and on-premise channels, building relationships with bars, clubs, lounges, hotels, restaurants and other trade outlets. The successful candidate will manage outlet development, brand activations and trade promotions across the territory, reporting to the Zonal/Regional Commercial Lead. The position is full-time and requires a commercially minded, energetic professional with field sales experience and a strong understanding of the Warri market.

What you would do

• Drive sales and distribution of the spirits and wine portfolio across the territory.
• Develop and maintain relationships with distributors, wholesalers, retailers and key on-premise customers.
• Identify and open new outlets within nightlife, bar, lounge, club, restaurant and hotel channels.
• Ensure product availability, visibility, merchandising and execution standards in outlets.
• Drive sell-in and sell-out, converting outlet placement to consumer sales and repeat orders.
• Conduct regular outlet visits and maintain coverage across the territory.
• Support brand activations, product sampling, nightlife activities, promotions and trade initiatives.
• Build relationships with outlet owners, managers, bartenders and other trade influencers.
• Identify opportunities for events, partnerships and activations to boost brand penetration and sales
• Monitor competitor activities and market trends to provide intelligence to management.

What they are asking for

• Bachelor’s degree in Business, Marketing, Economics or related discipline.
• 2–5 years of relevant FMCG/alcoholic beverages sales experience (HoReCa, on-premise or related).
• Proven field sales, territory management and outlet development experience.
• Strong understanding of Warri market and nightlife/on-premise ecosystem.
• Experience with bars, clubs, lounges, restaurants, hotels, supermarkets, wholesalers or relevant trade channels.
• Ability to grow distribution, open new outlets and drive sales.
• Strong selling, negotiation and relationship-management skills.
• Excellent communication and interpersonal skills.
• High energy and confidence in engaging with outlet decision-makers.
• Willingness to spend significant time in the field and work across the territory.

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