Sales and Marketing Manager

About this role

A full-time Sales and Marketing Manager role based in Lagos for The Purple Scripts. The position focuses on growing revenue across retail, wholesale, and distribution channels, identifying new business opportunities, building customer relationships, and turning sales plans into measurable results. The role requires fluency in English and Yoruba and involves engaging corporate customers as well as market traders, retailers, and distributors. Key duties include developing sales and marketing plans, acquiring and managing customers, conducting field visits, negotiating terms, monitoring performance, and coordinating with internal teams to ensure product availability and timely delivery.

What you would do

• Develop and execute sales and marketing plans to meet revenue and market-expansion targets.
• Identify, approach, and convert new customers including wholesalers, retailers, and distribution partners.
• Conduct regular field visits and market outreach to promote products and identify opportunities.
• Maintain and grow relationships with existing customers; follow up on leads and drive repeat business.
• Communicate effectively in English and Yoruba to suit different customers and settings.
• Negotiate prices, orders, and terms within company guidelines while protecting margins.
• Monitor sales performance, market trends, and competitor activity; recommend improvements.
• Prepare regular sales reports on leads, visits, orders, revenue, and actions.
• Coordinate with warehouse, inventory, and operations to ensure availability and on-time delivery.
• Take ownership of sales opportunities and advances from lead to closure.

What they are asking for

• Fluent in English and Yoruba, both spoken and written.
• Minimum OND or HND; bachelor’s in Marketing, Business Administration, Sales or related field is advantageous.
• Experience in sales, marketing, business development or account management, preferably in FMCG, retail, wholesale or distribution.
• Demonstrated success in meeting sales targets and growing accounts; proven negotiation skills.
• Strong communication, negotiation, relationship-management, and problem-solving abilities.
• Proactive, commercially aware with initiative to identify opportunities and act.
• Good numeracy and ability to use spreadsheets or sales tools for reporting.
• High integrity, accountability, resilience, and ability to work independently with team collaboration.
• Willingness to travel within local area for visits and business development.
• This is a full-time on-site role.

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