Sales and Business Development Manager

About this role

FMR Agency is seeking a Sales and Business Development Manager to lead physical expansion for a premium fashion and lifestyle brand in Lagos. The role focuses on growing retail channels, building partnerships, and driving revenue across B2B, B2C, and B2G markets. The successful candidate will recruit distributors and stockists, manage a sales team, and develop scalable retail and franchise models. It requires a proactive sales leader with strong business development capabilities and a track record of achieving sales targets. The employer emphasises ethical public relations and a commitment to expanding physical presence and market reach.

What you would do

• Develop and execute sales and business development strategies to drive revenue growth.
• Identify and secure new retail partners, distributors, stockists, and franchise opportunities.
• Build and manage relationships with B2B, B2C, and B2G clients.
• Identify new markets and expansion opportunities within Nigeria and internationally.
• Lead negotiations and close strategic commercial partnerships.
• Manage and support the sales team to achieve revenue and performance targets.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Develop sales forecasts, budgets, and performance reports for management.
• Collaborate with marketing and operations teams to implement growth initiatives.
• Support development of scalable retail and franchise models.

What they are asking for

• Bachelor's degree in Business Administration, Marketing, Sales, or related field.
• Minimum of 5 years' experience in sales, business development, or commercial leadership.
• Proven experience driving growth in retail, fashion, FMCG, or consumer goods.
• Strong experience building distributor, wholesale, or retail partner networks.
• Excellent negotiation, communication, and relationship management skills.
• Strong commercial acumen and strategic thinking.
• Proven ability to consistently achieve ambitious sales targets.
• Willingness to travel for business development activities.

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