Route-to-Market FMCG Sales Lead

About this role

A Route-to-Market FMCG Sales Lead will support and optimise distribution strategies across Lagos corridors, focusing on Lekki-Epe and related channels. The role targets improving market coverage, product availability, and channel performance for fast-moving consumer foods and snacks, working with distributors, wholesalers, retailers, and customers.

What you would do

• Support the implementation and optimisation of route-to-market strategies in assigned territories and channels.
• Monitor market coverage, product availability, distribution efficiency, and channel performance to identify gaps and opportunities.
• Analyse distributor, wholesaler, retailer, and customer performance to support channel management and commercial decisions.
• Assess effectiveness of existing routes, territories, and distribution models and suggest adjustments based on market dynamics.
• Collaborate with teams to align distribution models with corridor requirements.
• Provide input to improve overall route-to-market effectiveness.

What they are asking for

• BSc/HND in Marketing, Sales or related field.
• Over 3 years of relevant field sales experience, preferably in FMCG.
• Strong knowledge of route-to-market principles, distribution models, van sales and channel management.
• Solid understanding of FMCG sales and distribution operations in Lagos commercial corridors.

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