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Regional Trade Marketing Manager(West)
About this role
A Regional Trade Marketing Manager (West) is sought by Seven Up Bottling Company in Lagos. The role focuses on trade marketing activity within the western region, aligning with the company’s FMCG distribution and route-to-market strategy. The employer operates in the soft drink sector and looks for someone with substantial experience in trade marketing. The candidate will work to strengthen distributor and channel management and drive trade activations to support sales in the region.
What you would do
- Drive regional trade marketing plans for the West
- Develop and execute route-to-market strategies
- Manage distributor relationships and channel partners
- Plan and implement trade activations to boost sales
- Collaborate with sales and marketing teams on regional initiatives
- Monitor performance metrics and adjust campaigns accordingly
- Forecast regional demand and align with supply planning
- Identify opportunities to optimise distribution coverage
- Ensure compliance with brand guidelines in all activations
- Provide insights and reporting on regional activities
What they are asking for
- Minimum 8 to 10 years of trade marketing experience in FMCG
- Strong experience with route-to-market strategy and trade activation
- Experience in distributor and channel management
- Proven ability to manage regional trades and activations in a fast-moving consumer goods setting
- Excellent communication and stakeholder management skills
- Ability to work in Lagos and manage West region operations
- Degree in Marketing, Business, or related field (if stated)
- Proven track record of delivering measurable trade results
- Strong analytical and planning skills
- Knowledge of the Nigerian FMCG distribution landscape (West region)
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