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Regional Sales Manager (RSM) On-Trade
About this role
AAVA Brands Limited is recruiting for a Regional Sales Manager (On-Trade) in Lagos. The role targets professionals with experience in spirits or alcoholic beverages, focusing on on-trade channels such as bars, restaurants, and hotels. The company operates within the beverages and FMCG space and emphasizes wholesale, key account management, and regional sales activities. The position is full-time and on-site in Lagos, with responsibilities spanning trade development and market expansion in the region.
What you would do
- Manage on-trade sales in designated regions (Lagos and surrounding areas).
- Drive wholesale and distributor relationships.
- Lead key account management and commercial negotiations.
- Oversee on-trade sales channels including bars, restaurants, hotels and other licensed outlets.
- Develop regional sales operations and expand territory coverage.
- Create and execute brand activation and trade marketing initiatives.
- Collaborate with brand management on strategy and activations.
- Monitor market dynamics and identify growth opportunities.
- Deliver measurable sales results and performance metrics.
- Coordinate with stakeholders to ensure product availability and placement.
What they are asking for
- Experience in the spirits or alcoholic beverages industry.
- Strong understanding of market, trade channels and route-to-market dynamics.
- Experience in wholesale sales and distributor management.
- Experience in key account management and commercial negotiations.
- On-trade sales experience with bars, restaurants, hotels and other licensed outlets.
- Regional sales operations, territory development and market expansion experience.
- Brand strategy, trade marketing and brand activation experience.
- Strong commercial acumen and market knowledge.
- Excellent stakeholder management and track record of delivering results.
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