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Regional Sales Manager (RSM) - Key Account Management (KAM)
About this role
AAVA Brands Limited seeks a Regional Sales Manager focused on Key Account Management for roles in Lagos and surrounding regions. The position targets professionals with experience in spirits or alcoholic beverages, familiar with market dynamics, trade channels, and route-to-market strategies. The role involves managing wholesale and distributor relationships, key accounts, and on-trade outlets such as bars and hotels, with responsibility for regional sales operations and market expansion. The employer operates in the food, beverages and FMCG sectors, supplying world-class brands to Nigerian consumers and managing a large product portfolio. This is a full-time, on-site role based in Lagos, within a team handling sales and brand management for spirits and alcoholic beverages.
What you would do
- Manage wholesale and distributor relationships.
- Lead key account management and conduct commercial negotiations.
- Develop on-trade sales with bars, restaurants, hotels and other licensed outlets.
- Oversee regional sales operations and territory development.
- Drive market expansion and growth in assigned regions.
- Contribute to brand strategy, trade marketing and brand activation.
- Maintain strong stakeholder relationships and market knowledge.
- Deliver measurable business results through sales initiatives.
- Coordinate with cross-functional teams to execute sales plans.
- Monitor performance and adjust strategies to meet targets.
What they are asking for
- Experience in the spirits or alcoholic beverages industry.
- Understanding of market, trade channels and route-to-market dynamics.
- Experience in wholesale sales and distributor management.
- Experience in key account management and commercial negotiations.
- Experience in on-trade sales (bars, restaurants, hotels, licensed outlets).
- Regional sales operations, territory development and market expansion experience.
- Brand strategy, trade marketing and brand activation knowledge.
- Strong commercial acumen and stakeholder management skills.
- Track record of delivering measurable business results.
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