Regional Sales Manager (RSM)

About this role

Blume Distribution Limited is hiring a Regional Sales Manager to oversee sales performance for the Sokoto region in the FMCG sector. The role targets candidates with extensive FMCG sales experience and a track record of leading sales teams, developing route-to-market strategies, and driving revenue growth. The company distributes Sonia Foods Industries Limited products and focuses on tomato-based foods and beverages. The position is full-time and involves managing distributors, driving market expansion, and delivering sales insights and reports.

What you would do

• Develop regional sales strategies aligned with company objectives.
• Lead and coach the regional sales team to meet targets and KPIs.
• Drive market expansion, distributor performance, and outlet coverage in the region.
• Monitor sales performance and market trends, recommending corrective actions.
• Build and maintain relationships with distributors, key accounts, and trade partners.
• Ensure execution of trade marketing activities and promotions.
• Prepare and submit regular sales reports, forecasts, and market intelligence.
• Ensure compliance with company policies, sales processes, and ethical standards.

What they are asking for

• Bachelor's Degree in Business Administration, Marketing or related field (MBA preferred).
• Minimum 12 years of total sales experience, starting from a sales role.
• At least 4 years of proven experience as a Regional Sales Manager.
• Mandatory FMCG industry experience.
• Strong leadership, distributor management and sales execution experience.
• Proven ability to drive sales growth through people and performance management.
• Excellent analytical, communication and negotiation skills.

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