Regional Sales Manager (RSM)

About this role

Blume Distribution Limited is seeking an experienced Regional Sales Manager to lead the sales team and drive revenue growth across a designated Nigerian region. The role targets candidates with a strong FMCG background, proven leadership, and a track record in route-to-market strategies, distributor management, and trade marketing. The employer distributes Sonia Foods Industries Limited products, including tomato-based foods and beverages, in Nigeria. The position is full-time and based in Sokoto.

What you would do

• Lead and coach the regional sales team to meet targets and KPIs.
• Drive market expansion, distributor performance, and outlet coverage in the region.
• Develop and implement regional sales strategies aligned with company goals.
• Ensure compliance with policies, processes and ethical standards.
• Monitor performance and market trends; recommend corrective actions.
• Oversee trade marketing activities and promotions execution.
• Build and maintain relationships with distributors, key accounts, and trade partners.
• Prepare and submit sales reports, forecasts, and market intelligence.

What they are asking for

• Minimum of 12 years total sales experience including time as a salesman.
• Proven leadership, distributor management, and sales execution skills.
• Analytical, communication, and negotiation abilities.
• Strong understanding of FMCG sales operations and route-to-market dynamics.
• Ability to work independently and manage multiple priorities.
• FMCG industry experience is mandatory.
• At least 4 years’ experience as a Regional Sales Manager.
• Bachelor's degree in Business Administration, Marketing or related field; MBA preferred.

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