Regional Sales Manager (RSM)

About this role

Blume Nigeria Limited, a privately owned trading and distribution company, is looking for an experienced Regional Sales Manager to lead sales across a defined region in Sokoto. The role focuses on managing a sales team, expanding market reach, and driving revenue growth in the FMCG sector. The candidate will develop regional sales strategies, build relationships with distributors and trade partners, and ensure effective execution of trade marketing and promotions. The position requires monitoring performance, reporting, and ensuring compliance with company policies and sales processes. The employer emphasises leadership, distributor management, and strong sales execution within FMCG."

What you would do

• Develop regional sales strategies aligned with company objectives.
• Lead, coach, and manage the regional sales team to meet sales targets and KPIs.
• Drive market expansion, distributor performance, and outlet coverage in the region.
• Monitor sales performance and market trends and recommend corrective actions.
• Build and maintain relationships with distributors, key accounts, and trade partners.
• Ensure effective execution of trade marketing activities and promotions.
• Prepare and submit regular sales reports, forecasts, and market intelligence.
• Ensure compliance with company policies, sales processes, and ethical standards.

What they are asking for

• Bachelor's degree in Business Administration, Marketing or related field (MBA preferred).
• Minimum of 12 years of total sales experience, starting from a salesman role.
• At least 4 years of proven experience as a Regional Sales Manager.
• Mandatory FMCG industry experience.
• Strong experience in team leadership, distributor management and sales execution.
• Demonstrated ability to drive sales growth through people and performance management.
• Excellent analytical, communication and negotiation skills.
• Strong leadership and people management skills.
• Strategic thinking with execution excellence.
• Ability to work independently and manage multiple priorities.

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