Regional Sales Manager (Poultry Feeds)

About this role

The role is for a Regional Sales Manager overseeing Poultry Feeds in Northern Nigeria, based in Abuja. The position focuses on driving revenue growth, expanding market share, developing distributor networks, managing key customer relationships, and leading a regional sales team. The employer is Breedwell Feeds Limited, a growing integrated agribusiness in the feeds sector, and the job sits within the Sales & Marketing department. The role requires extensive travel across the northern region to achieve targets and manage sales operations. The company offers a performance-driven environment with career development opportunities and incentives.

What you would do

• Develop regional sales strategies to hit revenue, volume and market share targets for poultry feeds.
• Monitor market trends, competitors, customer preferences and pricing to identify growth opportunities.
• Identify new business opportunities and expand the customer base in the Northern region.
• Prepare regional sales forecasts, budgets, and action plans with regular performance reports to management.
• Ensure implementation of sales policies, promotional activities, customer service standards and procedures.
• Build and maintain relationships with distributors, poultry farmers, dealers and key customers.
• Monitor distributor performance, customer payments, credit exposure and receivables with Finance.
• Lead, supervise and motivate regional sales representatives to meet targets.
• Travel extensively within the assigned region to manage sales operations.

What they are asking for

• Strong understanding of the Northern Nigerian poultry market and distributor network.
• Strong negotiation, leadership, analytical and relationship-management skills.
• Proven track record of meeting sales targets and expanding market share, with key accounts management experience.
• Willingness to travel extensively across the region.
• Bachelor's degree or HND in Marketing, Business Administration, Animal Science, Agriculture or related discipline.
• Minimum of 7 years of relevant sales experience, preferably in poultry feeds, animal nutrition or livestock industry.
• At least 3 years' experience in sales team leadership or regional sales management.

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