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Regional Sales Manager
About this role
Regional Sales Manager role based in Oyo for Sonia Foods Industries, overseeing sales operations within a defined region. It targets an experienced FMCG professional with at least 10 years in FMCG, including at least 3 years in a regional sales management role. The role involves leading a sales team, driving revenue growth and ensuring execution of strategic plans to achieve business goals.
What you would do
- Develop and implement regional sales strategies aligned with company objectives.
- Analyse market trends, competitor activities and consumer behaviour to identify growth opportunities.
- Lead, train and motivate the regional sales team; conduct regular performance reviews and coaching.
- Achieve regional sales targets and manage budgets, pricing and promotional activities to maximise ROI.
- Maintain relationships with key clients, distributors and retailers and address customer concerns to ensure satisfaction.
- Prepare regular sales reports (forecasts, KPIs, market analysis) and use data-driven insights to optimise strategies.
What they are asking for
- Bachelor's degree in Business Administration, Marketing or related field; MBA preferred.
- 7–10 years FMCG sales experience with at least 3 years in a leadership role.
- Proven ability to lead, inspire and manage a high-performing sales team.
- Strong understanding of FMCG sales processes, distribution channels and retail dynamics.
- Strong interpersonal, negotiation and presentation skills; analytical and data-driven decision making.
- Proficiency in CRM tools and Microsoft Office; willingness to travel extensively within the region.
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