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Regional Sales Manager
About this role
The role is for a Regional Sales Manager at Seven Up Bottling Company in Enugu. It involves managing sales operations across distributors and customers in the assigned territory, ensuring prompt orders and delivery, and protecting company assets in the sales function. The position focuses on building partnerships, achieving distribution targets, delivering profitable growth, and contributing to key business metrics in line with the company strategy. It also requires leading and developing a sales team, maintaining strong relationships with buyers, and communicating with stakeholders. The advert describes the employer as a beverage company with a long history and a focus on distribution and customer service.
What you would do
- Lead the sales and distribution strategy for products sold through distributors and other customers in the territory.
- Build and maintain strategic partnerships with customers and deliver superior service and execution.
- Achieve agreed distribution levels for all SBC products and surpass KPI targets in the territory.
- Drive total profitable growth in accordance with long-range and annual sales plans.
- Assist in delivering key business metrics (e.g., Category Share) aligned with strategic direction.
- Manage a large sales team and develop them through coaching and motivation.
- Improve customer satisfaction and maintain win/win relationships with key buying influences.
- Prepare and review the annual budget for the area of responsibility.
- Analyze regional market trends and identify growth opportunities.
- Address potential problems and propose prompt solutions.
What they are asking for
- BSc or HND in Sales, Business Administration or a relevant field
- Minimum 7 years of beverage sales experience in territory and distributor management with a proven track record
- Ability to measure and analyse key performance indicators (ROI and KPIs)
- Familiarity with MS Office
- Understanding of store operations
- Ability to lead and motivate a high-performance sales team
- Excellent communication skills
- Strong organisational skills with a problem-solving attitude
- Postgraduate degree in a relevant field is an advantage
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