Regional Marketing Specialist, NE

About this role

Regional Marketing Specialist for Moniepoint in the North East region, based in Gombe. The role bridges central brand directives with local market execution to drive brand dominance and customer acquisition, using local insights to achieve growth in market share and accounts opened.

What you would do

• Develop quarterly regional marketing calendars aligned with the national strategy and tailored to local cultural and economic nuances.
• Manage the regional marketing budget, including vendor onboarding and payments in line with procurement policy.
• Track and report ROI for regional activities, focusing on cost per acquisition.
• Act as Brand Guardian for the region, ensuring branches, ATMs and signage meet corporate identity standards.
• Plan and execute local market activations to generate leads and provide sales with collateral and digital assets.
• Build relationships with local stakeholders to facilitate market entry and coordinate community feedback and CSR opportunities.

What they are asking for

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 4 to 6 years of progressive marketing experience, ideally in financial services, FMCG or telecommunications.
• Data analysis skills to derive insights from market data and performance metrics.
• Experience in event and project management.
• Vendor management and negotiation skills.

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