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Regional Marketing Executive (Automobile)
About this role
A Regional Marketing Executive (Automobile) supports regional marketing activities in Lagos to generate leads, assist dealers and maintain brand visibility. The role connects central marketing with regional sales, dealers and customers, ensuring timely lead tracking and market feedback.
What you would do
- Implement regional marketing plans and coordinate timelines, resources and logistics
- Conduct dealer activations, product demos, roadshows, events and local partnerships
- Generate, qualify and record customer and trade enquiries with proper lead assignment
- Collaborate with regional sales teams and dealers to monitor lead follow-up and document outcomes
- Support priority dealers with point-of-sale materials and local promotions while tracking needs
- Monitor brand visibility at dealer locations and coordinate repairs or replacements as needed
What they are asking for
- Bachelor's Degree in Marketing, Business Administration or related field
- 3 to 5 years of hands-on field, trade, channel or brand marketing experience
- Experience supporting dealers or distributor-led marketing programmes
- Exposure to automotive, mobility, aftermarket or FMCG sectors is advantageous
- Proficiency in maintaining lead and expenditure records using spreadsheets or CRM systems
- Ability to reside in the assigned territory and travel within the region, with strong communication skills
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