Regional Head - Retail Shops (Northwest)

About this role

Airtel is seeking a Regional Head of Retail Shops for the Northwest region to lead and optimise retail operations, drive regional sales strategy, and build capacity across Airtel owned shops. The role focuses on ensuring sales targets, customer satisfaction, and efficient shop performance in a fast-paced environment. It involves coordinating with Retail HQ, SCM and Marketing to maintain product availability and brand consistency, while expanding store presence and improving process adherence. The position targets individuals with extensive retail leadership experience in telecommunications and a track record of managing multi-site operations. Location specified is Lagos, but the role is regional in the Northwest retail stores context.

What you would do

• Plan and roll out Airtel owned shops in priority locations and manage lease renewals.
• Drive and monitor regional sales targets and month-on-month growth across KPIs.
• Motivate retail staff to achieve targets while complying with policies.
• Coordinate with Retail HQ, SCM and Marketing to ensure product availability and mix.
• Drive up-selling and cross-selling of Airtel products in regional shops.
• Ensure regulatory compliance and license adherence across retail touchpoints.
• Maintain brand uniformity and drive compliance with group playbook across shops.
• Identify expansion opportunities to increase distribution width and depth.
• Analyse brand touch points and recommend customer interactions to boost revenue and loyalty.
• Oversee learning initiatives, talent development, rewards, and performance improvement plans.

What they are asking for

• First degree or equivalent in a relevant discipline.
• Postgraduate/professional qualification in a related field is an added advantage.
• 8+ years of work experience with at least 3 years in a supervisory role.
• Solution-driven with knowledge of the telecommunications business environment.
• Attention to detail, objective decision making, and analytical skills.
• Ability to motivate self and team, and evaluate customer needs.
• Excellent interpersonal and exceptional written and oral communication skills.
• Strong supervisory and leadership capabilities.

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