Public Relations (PR) Strategist

About this role

The role is Public Relations (PR) Strategist for OPay Microfinance Bank in Lagos. It involves developing PR and communications strategies aligned with business priorities, translating objectives into campaigns and measurable programmes, and monitoring public perception to identify opportunities and risks. It also entails planning media engagement across mainstream, business, broadcast, digital and industry media and providing early warnings on potential reputation risks.

What you would do

• Develop PR and communications strategy in line with business priorities.
• Translate business objectives into clear communication strategies, campaigns and measurable PR programmes.
• Continuously assess public perception, media narratives and stakeholder sentiment to identify opportunities and risks.
• Develop strategic media engagement plans across mainstream, business, broadcast, digital and industry media.
• Monitor emerging issues and provide early warnings before they become major reputation risks.

What they are asking for

• Bachelor's Degree in any related field.
• 3–5 years of progressive PR/Communications experience.
• Demonstrable experience in reputation management and PR campaigns.
• Proven crisis/issues management experience.
• Experience in financial services, fintech, technology, telecommunications or other highly regulated sectors is an added advantage.
• Excellent command of written and spoken English.

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