Product Marketing Manager (Fintech/Payments)

About this role

A Product Marketing Manager is needed to develop and execute marketing strategies for the company’s fintech and payments products. The role focuses on increasing product awareness, adoption, customer engagement, and business growth, and involves working withProduct, Marketing, Sales, Design, Compliance, and Customer Success teams on launches and market positioning. The employer is iRecruiters Africa Limited, a recruitment firm, and the position is based in Lagos. The role targets individuals with strong B2B product marketing experience in fintech or payments, capable of translating complex concepts into clear business-focused messaging. The successful candidate will contribute to content strategy, go-to-market plans, and measurement of marketing impact.

What you would do

• Develop product positioning and messaging for payment solutions.
• Collaborate with Product, Marketing and Design to ensure consistent communication of benefits.
• Create and execute content marketing aligned with objectives.
• Produce content across formats for different buyer stages.
• Research industry trends and customer needs to inform strategies.
• Develop brand narratives that reflect mission and value proposition.
• Translate fintech concepts into engaging business stories.
• Co-develop go-to-market plans for new products and launches.
• Coordinate cross-functional launch activities.
• Define and monitor KPIs and analyse campaign performance.

What they are asking for

• Bachelor’s degree in Marketing, Business Administration or related field.
• MBA is a plus.
• Minimum of five years in B2B product marketing, preferably fintech.
• Strong understanding of payments landscape and fintech trends.
• Proven experience in product positioning and go-to-market planning.
• Experience in content strategy, creation, writing and storytelling.
• Experience in market research, segmentation and competitor analysis.
• Experience developing sales enablement materials.
• Experience executing integrated marketing campaigns and content distribution.
• Excellent project management, communication and stakeholder skills.

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