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Product Growth Manager — User Acquisition & Retention
About this role
Molebi Inc, located in Lagos, is seeking a Product Growth Manager to lead user acquisition, activation and retention for its family-focused digital platform. The role involves building the growth function from the ground up, identifying high-performing channels and running growth initiatives, with a target of 10,000+ activated users in the first 90 days.
What you would do
- Develop and execute user acquisition and retention strategies.
- Identify and grow acquisition channels including WhatsApp communities, social groups, organic content, partnerships, influencer networks, and referrals.
- Conduct regular user interviews to understand customer needs and product friction.
- Design and optimise referral, invitation, and viral growth loops.
- Monitor activation, retention, CAC, and referral contribution.
- Run weekly growth experiments across channels, messaging, creatives, and offers.
What they are asking for
- Proven experience growing a product, community, or platform from zero with measurable results.
- Strong analytical and data interpretation skills.
- Experience with user acquisition, growth marketing, referrals, or retention.
- Understanding of African and/or diaspora communities.
- Ability to work independently in a fast-paced early-stage environment.
- Proficiency with analytics tools such as Mixpanel, Amplitude, Google Analytics, or similar.
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