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Product / Brand Manager
About this role
The Product/Brand Manager role at Alfred & Victoria Associates is based in Lagos and combines creativity with commercial insight to manage brand presence, content and customer engagement across digital platforms. The position involves planning and executing marketing strategies to promote and grow sales of assigned products in line with company targets.
What you would do
- Develop and implement advertising and promotional programmes for assigned products within budget.
- Develop and execute digital marketing strategies across all online channels.
- Monitor market conditions, identify opportunities and track trends in the industry through market investigations and competitive activities.
- Manage the company’s social media presence with consistent content and engagement.
- Track daily, weekly and monthly sales performance of assigned products and report variances against budget, adjusting promotions as needed.
- Oversee online campaigns and digital advertising budgets and supervise design, content creation, and brand presentation through the Graphic Artist.
What they are asking for
- Bachelor's degree in Marketing, Business, Communications or related field.
- Minimum of 5 years in sales and marketing, or 2 years in brand management with a biological science background.
- Experience in healthcare, medical devices, aesthetics or premium wellness sectors.
- Digital marketing, content strategy, brand management, data analytics, creativity and communication.
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