All jobs
Performance Marketing Manager
About this role
The Performance Marketing Manager will plan, launch and manage paid advertising campaigns across Facebook, Instagram, Google, YouTube and TikTok to drive customer acquisition, sales and revenue for Sabi Library in Lagos. It is for an experienced marketing professional with a proven track record in profitable paid advertising and managing significant advertising budgets.
What you would do
- Plan, launch and manage paid advertising campaigns across Facebook, Instagram, Google, YouTube and TikTok.
- Develop strategies to increase customer acquisition, sales and revenue through paid advertising.
- Manage advertising budgets and optimise campaigns for maximum return on ad spend.
- Conduct audience research, targeting and retargeting.
- Test creatives, audiences and messaging to improve performance.
- Set up and monitor tracking, pixels, analytics and conversion events.
What they are asking for
- Proven experience running profitable paid advertising campaigns.
- Strong knowledge of Meta Ads, Google Ads, YouTube Ads and TikTok Ads.
- Strong understanding of funnels, conversion and customer acquisition.
- Experience managing significant advertising budgets.
- Ability to test, optimise and scale campaigns.
- Proven track record of generating measurable revenue through paid advertising.
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.