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Performance Marketing Manager
About this role
AirGarage is seeking its first dedicated performance marketing manager to own paid media end to end, with a focus on generating a scalable pipeline for commercial real estate customers. The role involves managing LinkedIn Ads, paid publications, Google Ads, and testing new channels, while integrating with ABM and revenue goals. You will work in a small marketing team building the inbound funnel and automating campaign management, reporting, and creative iteration. The position requires hands-on execution with limited design support, using templates and AI tools to create ads and variations. This is a build role at a startup, reporting to the Head of Marketing, with remote-first setup and periodic in-person collaboration.
What you would do
- Own and scale LinkedIn Ads and test various creative, CTAs, offers, and landing pages for ICPs.
- Maintain and optimise Google Ads campaigns.
- Run paid publications and partnerships and manage relationships and measurement.
- Define hypotheses and success criteria for tests and report on investments and outcomes.
- Test new paid channels and structured campaigns with clear kill criteria.
- Coordinate paid media with ABM campaigns and sales operations for attribution.
- Own reporting on spend, MQLs, SQLs, and pipeline influence.
- Automate routine campaign management tasks using AI tools and workflows.
- Produce ad creative using available templates and AI design tools.
- Collaborate with the team to ensure unified messaging across paid and inbound activities.
What they are asking for
- Experience running paid B2B ad programmes with measurable pipeline impact.
- Proficiency with LinkedIn Campaign Manager, targeted audience building, and attribution basics.
- Strong testing mindset with ability to form hypotheses and set success criteria.
- Understanding of full funnel impact beyond click-through, including landing pages and offers.
- Self-sufficient and capable of creating ads and copy without heavy design support.
- Comfort with data analysis, reporting, and distinguishing correlation from causation.
- Willingness to work in a fast-paced, startup environment and iterate quickly.
- Familiarity with AI tools and building automation workflows.
- Commercial mindset focused on pipeline and revenue rather than impressions.
- Nice to have: experience in commercial real estate, proptech, paid newsletter partnerships, ABM air cover, or early use of ChatGPT ads.
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