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Performance Marketing Manager
About this role
Role focuses on planning, launching and optimising paid media to drive direct-to-consumer growth. It is an individual contributor role reporting to the Head of Direct-to-Consumer Marketing, with ownership of budgets and outcomes. You will also assist with lifecycle marketing and SEO/GEO work as needed and use AI tools to move faster.
What you would do
- Plan, build, launch and optimise paid media campaigns to support the D2C funnel.
- Manage campaigns and budgets starting on Meta, then expand to Google, TikTok, Reddit and other channels.
- Monitor performance daily, adjust creative, targeting and bidding, and report ROI and efficiency metrics.
- Assist with lifecycle marketing execution, including email and SMS campaigns, flows and segmentation.
- Assist with SEO and GEO execution as needed.
- Collaborate with the Head of D2C Marketing, internal teams and external agencies to translate strategy into daily execution and leverage AI tools.
What they are asking for
- Hands-on experience running and optimising Meta Ads campaigns at scale.
- Experience with multiple non-Meta ad platforms and general digital marketing knowledge.
- Demonstrated ability to evaluate, test and scale additional paid channels.
- Proven track record of driving efficient paid acquisition for a D2C brand.
- Data-driven and analytical; comfortable with numbers daily; scrappy and able to execute solo or with agencies; familiar with AI tools.
- Nice-to-haves: experience with Google Ads, TikTok Ads or Reddit Ads; SEO; lifecycle marketing tools; hardware or consumer electronics D2C experience.
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